The marketing team in Growel continues to work closely with the farmers even after the product sale is complete and guides the farmers along with the technical team, in the application of the feed and monitoring the growth of the animals. The farmers can fall back on the Growel team in case of any unforeseen challenge and the Growel team aids them in managing the problem. The strong bond that the Growel team shares with the farmers has been the hallmark of their business practice and has propelled positive growth.

The Aqua Labs test results are sent to the farmers by e-mail and text message and the same are shared with Growel’s technical and marketing staff, who in turn reach out to the farmers and provide them with the necessary support based on the results. This aids in strengthening the bond between the farmers and Growel –whom the farmers look up to as their saviour.