Innovative Shrimp Consumption Marketing to boost consumer appetite!

Global Shrimp Forum organised an event in September 2023 in Netherlands. An agreement was made on the need to establish a global effort to promote shrimp consumption across international markets. More than 20 shrimp producers held talks during the event aimed at creating the Global Shrimp Council  The council is part of an effort to promote shrimp consumption in key global markets.

The National Fisheries Institute (NFI) has agreed to organize and operate the Global Shrimp Council, which is working to boost global shrimp consumption through a promotional campaign NFI is already engaged in impactful marketing campaigns for tuna, crab, Mexican shrimp, sushi, and salmon. “We are excited to get started on this work,” said Brandon Phillips, NFI’s vice president of external affairs and councils.

Promotional campaigns by Pioneers on Avocados as Super Food created massive awareness and increased consumption globally. Per capita consumption of avocados in the United States alone increased by more than 278 percent between 2000 and 2021 thanks to a targeted industry-wide drive in the 1990s to grow demand.

The marketing campaign for the avocado industry primarily aimed at highlighting its health benefits and giving Avocado the status of a super food. This was executed by a special board that did extensive scientific research on the product and stepped up with strong marketing campaigns on wholesome nutritional benefits of Avocados.