The seafood industry has raised the bar on a transparency drive across its supply chains. The journey of the produce from the farm to plate can be traced and this information can be provided to the consumers.

• Where was this fish farmed ?

• What sort of diet was it raised on?

• What kind of body of water did it live in?

• When was it harvested, and how long did it take to arrive here?

According to Oceana, 450 million people depend on the ocean as their primary food source. High-quality traceability standards provide consumers with reassurance that the product they are buying was responsibly farmed.

Why should you care about where your seafood comes from?

To be a responsible consumer by consuming fish from responsible sources that don’t threaten certain species with extinction. It’s by making responsible choices like this every day that we can all help the farm to plate movement become the global standard for food production. Technology makes all this possible and available at your fingertips.

Each link in the chain is a puzzle piece that, when placed together, can build the credibility of the farmer or harvester, the supplier and the retailer. But for small-scale aquaculture producers in far-flung regions of the world, creating presents traceability data presents major challenges, both linguistic and technological.